Sarah McDugal is an author and branding strategist with more than 20 years of international experience in media and leadership. In 2012 she launched her own branding agency, to create story-driven visual marketing resources for companies with a socially responsible conscience. Her clients have included non-profit hospital networks, national franchises, and city-wide message campaigns. Sarah is the author of the book One Face: Shed the Mask, Own Your Values, and Lead Wisely.
1. CORE VALUES DRIVE EVERYTHING
Our core values are the things that drive us to do the things we do. Sometimes we don’t want to look in the mirror and see our core values. They give us the freedom to have our priorities straight.
2. YOUR BRAND IS WHAT YOU ARE KNOWN FOR
The fastest way to destroy trust is to say one thing and live another. Talking about branding is a contemporary way of talking about what you are known for. Living with 1Face means living with one set of values no matter who you are hanging out with.
3. YOU CAN’T PLEASE EVERYONE
Sarah shared a pitfall to look out for in establishing your brand and marketing yourself or business. If you try to make to make everyone happy you will ultimately communicate nothing.
4. GREAT BRANDS REPEL
A good brand is going to be interesting enough to attract an audience.
A great brand is going to be authentic and clear in its stance enough to drive away people who were never your audience in the first place.
5. MOST IMPORTANT LESSONS
Sarah shared her most important lessons she would like for everyone to learn.
You can check out Sarah’s core value exercise by going to this link on her website – SarahMcDugal.com/free-stuff/
You can find out more info and purchase Sarah’s book by clicking One Face.
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